How to Design a Business Growth Account

Identifying and seizing business growth opportunities requires a well-thought-out plan that includes market research, sales forecasts and projected expenses. This will help you determine whether the new growth area is worth your time and effort, as well as any additional financial resources you may need to invest in it. For example, if you plan to enter a new geographic market, you’ll need to consider the cost of expanding your shipping and distribution capabilities in that region. Also, if you’re adding a new product, you’ll need to factor in any costs associated with manufacturing the item, such as purchasing the raw materials and hiring sales reps.

A well-designed account growth process, supported by best practices and KAM software, allows B2B selling leaders to achieve their revenue goals and strengthen customer relationships. This includes identifying and prioritizing key accounts, developing comprehensive account plans, using data to drive decisions, and communicating effectively with customers.

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